Yvon Chouinard, legendary climber, businessman and
environmentalist, is the founder and owner of one of the world's most
inspiring companies, Patagonia, Inc. Mr. Chouinard talks about his
personal history, how he created Patagonia, and the philosophy he uses
to run the company. He discusses how he has tried to minimize
Patagonia's impact on the environment, such as making fleece clothing
from recycled soda bottles. He also talks about his One Percent for the
Planet plan in which participating businesses contribute at least 1% of
their net annual sales to groups on a list of researched and approved
environmental organizations. Series: " University of California Santa Barbara : Voices" [12/2005] [Humanities]
[Business] [Show ID: 11165]

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